Our new flat pack provides several benefits:1. The new packaging helps to better differentiate our Antibiotic-Free hot dog line from our organic line.2. The new flat pack is a sustainable option, in that we can fit more packs in every case, providing more efficient shipping and storage.3. The thinner pack size allows retailers to stock more packages on the shelves at any given time, thereby reducing the chance of our product being out of stock.
To fit 8 hot dogs in our new flat pack, and keep the 12 ounce package
weight the same, the hot dogs would need to be longer and thinner than
before, making them longer than a standard bun. Our solution was to remove a hot dog, but keep the package weight the
same. The 12 ounce weight is now distributed among 7 hot dogs instead of
8, making the hot dogs in the new pack 14% larger than before.
The standard retail price for the Great Organic Beef, Chicken and
Turkey hot dogs will remain the same because the weight of the package
is the same as the old pack, both 12 ounces.